SellerSprite Product Research Guide: Pick Winning Items

If you do not yet have a clear direction for product selection, try SellerSprite's Product Research. It helps you discover promising products with intuitive filters such as sales growth rate and review increase.

If Category Insights gives you the macro view, then Product Research is the micro level. Start with Category Insights to shortlist a category, then use Product Research to pinpoint specific products, or do it in reverse.

For beginners, use the system's preset modes tailored to different seller needs. You can also fine-tune filters to match your strategy.

1. Sales Surge Market

Filter: Monthly Sales > 300, Monthly Sales Growth > 10% (Preset: Rapid-Growth)

A recent spike often signals rising demand from seasonality, holidays, trends, or events. Check historical sales to differentiate:

• Recurring spike at the same time each year → seasonal or holiday driven.

• Flat line then sudden jump → potential rising star.

2. Emerging Market

Filter: Monthly Sales < 600, Monthly Sales Growth > 10%, Listed within the past 6 months (Preset: Potential)

Low current sales but fast growth suits small and mid-sized sellers. Add a price range (e.g., $20–40) to target healthier margins and lower startup costs.

3. Underserved Market

Filter: Monthly Sales > 300, Rating < 3.7 (Preset: Low-rated Sellers)

Strong sales with weak ratings = room to improve. Analyze reviews, fix pain points, and outperform incumbents with better product quality.

4. Low-Inventory Model (FBM First)

Filter: Monthly Sales > 300, Fulfillment Method: FBM (Preset: Fulfilled by Merchant)

Great for resellers or beginners testing with minimal inventory. Use the 1688 Sourcing or Alibaba buttons to quickly find suppliers.

5. Opportunistic Market

Filter: Monthly Sales > 600, Seller Count > 3 (Preset: Competing Sellers)

High-volume niches with many resellers are good for quick wins and early traffic. Verify IP risks before entering.

6. Beginner Picks

Filter: Monthly Sales > 300, Monthly Sales Growth > 3%, Price $15–60, Fulfillment FBA, keyword exclusions (Preset: Recommended for Newbies)

Avoid cutthroat red oceans while keeping healthy margins and reasonable price points.

7. Custom Strategy

Once you know the filters, build your own selection mode. For example, a small seller could target:

• Monthly Sales > 500

• Monthly Sales Growth > 10%

• Rating Count < 50

• Price $10–30

• Listed within the past 6 months

Combine Emerging Market + Underserved Market filters to find early-stage products with clear improvement headroom.

Pro Tips

Save Custom Modes

After setting filters, click Save as Filter Preset to reuse your configuration anytime.

List / Grid View

Switch between list and grid views. Grid highlights visual design. Your last choice is remembered.

View Historical Trends

Click the trend icon to view up to 3 years of sales, BSR, price, reviews, and top keyword trends.

Custom Categories

Click Market Analysis to jump to Category Insights for category-level insights, or add items to a custom category for later analysis.

Product Comparison / Traffic Comparison / Reverse Multiple ASINs

Select 2–5 products and use Comparison to see side-by-side sales, price, BSR, and more.

Product Tracker

Click the track icon to monitor BSR, price, reviews, and more. Data updates every 24 hours and items appear in your Product Tracker.

Bulk Export

• Export to Excel: Download image, brand, title, category, BSR, and price. Limit 2,000 rows (3,000 rows off-peak 7 PM–7 AM CST). Tip: filter and sort first.

• Export Historical Sales: Export monthly sales and revenue for up to 100 ASINs (Pro users up to 50 exports per day).