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Quick guide

Amazon Traffic Comparison

Open the quick guide and FAQ when you need a faster start, then close it and work directly in the search area.

How to use this tool

1Select marketplace and enter ASINs. Choose your Amazon region, input your ASIN and up to 10 competitor ASINs, then click "Search".
2Choose comparison scope. Decide whether to compare best-selling variations or the exact ASINs you entered.
3Analyze keyword performance. Switch between metrics like impression share, search volume, organic rank, SP rank, conversion, and distribution to evaluate each ASIN.
4Filter and manage keywords. Apply filters to refine results, then save useful keywords to My List or export them for later analysis.

Tip: Start with your main ASIN and a few direct competitors, then switch to exact ASIN comparison for more focused insights.

Frequently asked questions

It helps answer how multiple ASINs overlap on shared keywords and how they compare on visibility signals such as clicks, impressions, or conversions.

A practical scenario is evaluating which competitors you really need to outrank and where the biggest traffic gaps exist before you expand PPC spend.

Yes. SellerSprite promotes a free 3-day trial of the monthly plan, so this page can be tested in a real workflow before you subscribe.

Focus on the metric that matches your goal: impressions for visibility, clicks for traffic capture, and conversions when efficiency and purchase intent matter most.

Use the results to choose your priority keywords, decide which competitors to benchmark against, and shape your launch or optimization roadmap.

Eg: B0949DWJCV,B014INJCT4,B0BRN58CXR,B09MCKK9NX,B0744DM3Y3

Here’s What You Need to Know

1. The Traffic Comparison feature is a tool for Amazon sellers to dig into the keywords that make your ASIN and your competitor's ASIN appear on the first 3 search result pages.

2. It shows you which keywords are associated with each ASIN and how much traffic each keyword brings to the given ASINs.

3. Read the user guide for detailed breakdown.

Start smarter on Amazon with SellerSprite. Our tools turn market signals into clear actions for product research, keyword discovery, and listing improvements.

A leading SaaS for Amazon sellers in China and Japan since 2017, SellerSprite now serves 1.6M plus users worldwide. Learn with free guides and tap into one of the most complete Amazon search databases for all marketplaces.

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