SellerSprite: Amazon Prime Day 2025 Shows Strong Start but Weak Follow-Through

2025-07-16

Amazon’s flagship mid-year sales event—Prime Day 2025—has once again generated major attention in the cross-border eCommerce space. However, according to insights from SellerSprite, this year’s performance displayed a "strong start on Day One but weak follow-through on Day Two." Elevated CPCs and disappointing Lightning Deal results have left many sellers reassessing their strategies, highlighting the urgent need for AI-driven operational refinement ahead of the peak season.

Prime Day Trend Breakdown

SellerSprite observed a clear structural split across the two-day event:

Day One Surge: Prime Day's first 24 hours saw concentrated user traffic, to the point of brief platform outages—an indicator of its promotional intensity and continued buyer interest.
Day Two Decline: Starting the second day, traffic volume dropped significantly. In contrast, advertising CPCs spiked sharply, eroding seller margins and reducing the cost-efficiency of campaigns.

Seller Feedback & Platform Challenges

Many Amazon sellers shared that despite paying high registration fees for Lightning Deals, the performance was only on par with basic Prime pricing promotions. This led several sellers to question whether participating in LDs was still worthwhile for future campaigns.

SellerSprite’s AI Strategy & Feature Rollouts

In response to the growing demand for refined, data-backed operations, SellerSprite announced an upcoming AI Market Insight System as a cornerstone of its product roadmap. This will be supported by advanced tools such as:

Keyword Conversion Rate
Real-Time Bid Checker

These innovations aim to help sellers diagnose campaign inefficiencies and adjust in real time, improving both ad spend ROI and product visibility during high-competition windows.

Shifting Market & Business Dynamics

SellerSprite also highlighted several key shifts among cross-border merchants:

Market Expansion: More Chinese brands and OEM factories are becoming direct sellers, accelerating international expansion. Interest is growing rapidly in emerging markets like the Middle East and Australia.
Strategic Product Research: Sellers are increasingly using SellerSprite for overseas market validation and entry planning, especially in product research and keyword mapping.

Operational Refinement with AI Tools

Compared to previous years, top-performing sellers are now moving beyond broad listing tactics. They are:

Investing in digital infrastructure
Forming dedicated strategy and operations teams
Using AI-powered selection and planning tools to build competitive advantages

According to SellerSprite data, AI product research tool usage has surged notably in 2025, as sellers recognize the need for smarter workflows to stay ahead.

Outlook: Peak Season Readiness

Looking ahead to Q3 and Q4, SellerSprite confirmed that its roadmap includes accelerated launches of strategic features like:

AI Listing Comparison
Lifecycle-Based Keyword Recommendations

These upgrades aim to support sellers in securing competitive positions during the year-end holiday season and Black Friday sales.

As of June 2025, SellerSprite’s global user base exceeded 1.5 million, with growth accelerating compared to the same period last year. Beyond digital platforms, the company also participated in 13 major cross-border trade shows across China, giving merchants hands-on access to its newest tools and AI capabilities.

Final Thoughts

Prime Day 2025 proved to be a reminder that massive traffic doesn’t always mean massive returns—especially when ad costs surge and deal structures underdeliver. The sellers who will thrive in the coming months are those prepared to analyze fast, adapt quickly, and leverage AI intelligently.

SellerSprite’s continued investment in AI tools and market expansion signals its commitment to supporting sellers through smarter, scalable solutions.

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