Web-based software suite to start & grow your Amazon business
Analyze marketplace data while browsing Amazon
A SaaS platform for global voice of customer and product research
IPアドレスとブラウザの特徴から、日本でご利用されていると判断をし、「セラースプライト-日本語版」をご利用ください。
Creating an Amazon Storefront can significantly boost your brand’s online visibility, helping you reach a broader audience beyond Amazon’s platform. However, to maximize traffic, your storefront needs to be optimized not only for Amazon’s internal search but also for external search engines like Google and Bing. Here’s a step-by-step guide to building an Amazon Storefront that’s friendly to search engines, ensuring that it ranks well and attracts customers both inside and outside of Amazon.
An Amazon Storefront is a free, customizable space that allows brands to showcase their products and tell their story in a unique way. Unlike typical product listings, Storefronts provide a brand-centric experience with the opportunity to create multiple pages, feature multimedia content, and build a cohesive brand image. This dedicated space can help you stand out, not only on Amazon but also across the web if optimized correctly.
Keywords are at the heart of SEO. Researching relevant keywords that align with your products and brand is essential. Use tools like Helium 10, Jungle Scout, or Amazon’s own search bar to identify high-ranking keywords. Make sure to:
Search engines prioritize high-quality, informative content. For each product category or page within your Storefront, provide engaging descriptions, relevant details, and answers to common customer questions. This approach not only enhances the shopping experience but also gives Google and Bing more content to crawl and index. Consider:
Search engines prioritize websites that provide a good user experience. When designing your Amazon Storefront, structure it with clear, intuitive navigation that helps customers and search engines understand the flow of information. To achieve this:
With a significant number of users shopping on mobile, optimizing your Storefront for mobile devices is crucial. Amazon’s templates are mobile-responsive, but make sure your content is mobile-friendly as well:
Social proof, like customer reviews and ratings, can enhance your credibility. While Amazon doesn’t allow you to display external reviews on your Storefront, you can reference your brand’s customer satisfaction and awards in a way that encourages user engagement. Mentioning customer satisfaction or awards subtly in descriptions can provide additional SEO value and attract search engines’ attention.
Building external links to your Amazon Storefront from reputable websites, social media profiles, or blogs can boost your SEO efforts. These backlinks can improve your Storefront's ranking on Google and Bing, signaling to search engines that your Storefront is trustworthy and relevant. Some strategies include:
Investing in Amazon Sponsored Brand Ads can help your Storefront gain more visibility both within Amazon and on Google’s search results. Ads targeted at specific keywords can drive external traffic, increasing your Storefront’s relevance and authority in the eyes of search engines.
Search engines favor websites that regularly update their content. Make it a habit to review your Storefront periodically, updating product descriptions, adding new images, and refreshing any seasonal or promotional content. This activity not only keeps your Storefront relevant to visitors but also signals to search engines that your content is current.
Conclusion
By following these steps, you can create an Amazon Storefront that isn’t just attractive to Amazon shoppers but also friendly to search engines like Google and Bing. A well-optimized storefront will increase your chances of reaching a broader audience, improve your rankings on search engines, and ultimately boost your brand’s online presence.
Content is loading. Please wait
There are no comments at this moment.
You are trying too often, please try again later!
Deleted comments cannot be recovered.