How to Systematically Optimize Keywords

I. Finding & Expanding Keywords to Build a Precise Keyword List

Purpose: Collect relevant product keywords for comprehensive keyword embedding in Listings and ad campaigns.

Step 1: Collect 10-20 Competitor Products

• Find 10-20 competitor products (including 1-3 new ones) from the BSR ranking page, core keyword search results, and new releases list.

• Tool: SellerSprite Extension

Step 2: Reverse Lookup Competitors Traffic Keywords

• Use Reverse Multiple ASINs to bulk search competitor traffic keywords (or Reverse ASIN for a single ASIN).

• Use Keyword Explorer to find competitors’ core converting keywords.

• Filter out keywords with monthly search volume <500. Remove low-relevance keywords based on related ASINs and top 10 product images in search results. Add remaining keywords to My Keyword List or export to Excel.

• Tools: Reverse Multiple ASINs, Reverse ASIN, Keyword Explorer, My Keyword List

Step 3: Expand Keywords

• Use Keyword Mining to expand related keywords, long-tail terms, and synonyms based on core keywords or validated keywords.

• Filter out keywords with monthly search volume <500 and remove low-relevance keywords based on search results.

• Use Reverse Multiple ASINs to extract core keywords and high-frequency phrases, then apply Phrase Match to generate long-tail keywords.

• Tools: Keyword Mining, Reverse Multiple ASINs

II. Selecting Keywords

Principle: Filter keywords based on listing optimization and ad strategies using relevance, search traffic, and competition metrics.

1. Keyword Filtering Criteria:

   • Relevance: Match between keyword search results and your product.Search Traffic (Exposure): ABA rank, search volume, trends.

   • Conversion Potential: Monthly purchase, purchase rate, AC.

   • Competition Metrics: SPR, product count, supply/demand ratio, top 10 product analysis, title density, ad competitors, click concentration, PPC bids.

2. Keyword Categories: Scenario-based terms, functional terms, attribute terms, product nouns, high-frequency terms, core keywords.

• Tool: My Keyword List

III. Listing Optimization

Keyword Embedding: Embed as many relevant keywords as possible.

• Use Listing Builder to auto-generate listing content based on keywords and descriptions or customize the listing content.

• Tools: Listing Builder

2. Brand & Listing Quality Checks:

• Brand Checker: Identify trademarked words and avoid infringement risks.

• Listing Quality Score: Analyze and optimize listing quality.

• Tools: Brand Checker, Global Brand Database,Listing Quality Score

IV. Competitor Traffic & Ad Strategy Analysis

1. Understanding Competitor Traffic Structure

   • Analyze the proportion of organic, ad-driven, and related traffic.

   • Identify competitor ad placements, budget allocation, and ad types.

   • Determine whether to replicate their ad strategy.

• Tools: Keyword Distribution, Related Products

2. Identifying Cost-Effective Ad Positions

   • Reverse-engineer competitors’ ad keywords/rankings to find top ad traffic entry points.

   • Prioritize keywords with high search volume, trends, and conversions.

• Tool: Reverse ASIN

3. Competitor Ad Strategy Insights

   • Use Ads Insights to study competitors’ ad campaigns, groups, and search terms.

   • Use SellerSpace Sync Ad ID to map ad placements to backend campaigns.

• Tools: Ads Insights

4. Optimizing Ad Campaigns:

   • Categorize keywords (e.g., long-tail, core, brand terms).

   • Use SellerSpace Advertising to bulk launch ads with SellerSprite keyword libraries.

• Tools: SellerSpace Advertising

V. Keyword Performance Tracking & Ranking Improvement

1. Tracking Your Own Traffic Keywords

   • Monitor which keywords are indexed and track daily ranking changes.

   • Negate irrelevant keywords and adjust ad spend accordingly.

   • Increase budget for high-ranking keywords to push organic ranking growth.

• Tools: Reverse ASIN

2. Comparing Competitor Traffic Keywords

   • Compare your keywords with competitors to identify missing opportunities.

   • Analyze competitor ad keywords to discover potential ad placements.

   • Identify high-converting competitor keywords for potential targeting.

• Tools: Traffic Comparison

3. Monitoring Organic & Ad Ranking

• Track around 30 key keywords regularly.

• Tools: Keyword Tracker, Index Checker

4. Keyword Positioning Strategy

• Use SellerSpace Keyword Positioning to bid for competitor ad placements.

Tools: SellerSpace Keyword Positioning