New Seller Product Selection Process: Category Selection → SKU Selection → Market Analysis
Obtain Data Samples & Generate Market Reports
Extract core keywords from Amazon's top two pages of search results.
Identify the top 100 products in the target category’s BSR.
Review the top 100 products by sales volume in the target category.
Tools: Market Research, Competitor Lookup, Extension - Market Analysis
- Category Analysis
2.1 How Profitable is the Market?
Profit Margin: Generally recommended to be 30% or higher.
Consumer Habits: Consider factors such as repeat purchase rates.
2.2 Market Size Evaluation
Keyword Search Volume: Reflects market demand.
Total Monthly Sales: Helps determine actual market conversion potential.
Larger markets attract more sellers, making differentiation crucial.
2.3 Market Potential & Growth Trends
5-Year Keyword Search Trends: Analyze market lifecycle and seasonality.
1-Year Search Volume Trends: Avoid markets with declining trends.
2.4 Competition Analysis
Sales Monopoly: Evaluate the top 3/5/10 products' sales concentration.
Brand Monopoly: Analyze leading brands' market share and entry opportunities.
Seller Types: Assess Amazon-owned product share.
Seller Location: Consider feasibility.
2.5 Market Maturity
A+ Content Penetration: High penetration suggests strong competition.
Review Volume & Ratings: Assess entry difficulty and consumer satisfaction.
Average rating:
4+ stars indicate high customer satisfaction.
Lower ratings signal higher after-sales risk and maintenance costs.
Product Lifecycle: High turnover of top ASINs suggests good entry potential.
Return Rate: High return rates indicate operational risks.
2.6 Market Entry Opportunities
Supply Chain Feasibility
New Product Performance: High acceptance of new products suggests market openness.
Price Distribution: Identify price bands with high sales and low competition.
Shipping Methods: Markets with high FBM share may benefit from flexible fulfillment strategies.
2.7 Entry Barriers
Consider patents, infringement risks, shipping constraints, and certification requirements.
- Competitor Identification & Product Research
3.1 Identify Competitors
Recent Bestsellers: Analyze ASINs launched in the last six months.
Top 100 Sample Products: From BSR and high-sales categories.
3.2 Custom Market Analysis Report
Analyze mainstream product styles.
Identify profitable pricing opportunities.
Tools: Market Research (Custom Categories)
3.3 Competitor Analysis
Material, size, color, function, pricing.
Review analysis, Q&A analysis, listing descriptions.
Tools: Review Analysis, Q&A Download, Listing Bullet Points Download.
3.4 Consumer Insights
Gender, age, income, purchasing habits, product preferences, usage scenarios, consumer demands.
3.5 Competitor Launch Strategy
Analyze launch timing of Top ASINs to identify optimal entry points.
Tools: Keepa Alternative, Related Products
User Comments