The Keyword explorer tool is used to check the top keywords of any target ASIN;
The data comes from the weekly (or monthly) keyword search frequency ranking on Amazon BA (Brand Analytics), which includes the top 3 clicked ASINs under each keyword.
So when we look up keywords through ASIN, this keyword will only be included when the ASIN enters the top 3 clicks under the particular keyword.
This function can be used to check the keywords of competing products, to optimize your own listing, or to find new high converting keywords for advertising.
It can also be used to check your own ASIN, find high-converting keywords for your products, increase advertising budget, and strive for more exposure.
Learn More >> https://www.sellersprite.com/en/help/Keyword-explorer-Guide
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Unable to find keywords from ASIN
There may be the following reasons:
1. The ASIN is wrong or the ASIN does not match the marketplace you quarry;
2. The ASIN is newly created or there are a few orders so far, so it is not ranked;
3. The query is for a multi-variations product, please try changing other variants;
4. In the ABA data for the particular keyword, the ASIN does not have click share or does not enter the top 3 clicked product, so it is not included;
5. Brand data of products on Amazon are mainly recorded on the parent ASIN, and queries through variant ASIN may not show records.